Vision and Mission

Established in 2023, Transcarton is driven by a mission of innovative living and environmental responsibility. Our aim is to enhance the quality of life while reducing our environmental footprint.
 
At Transcarton, we believe in revolutionizing your life through simple innovation. We are firm believers that ordinary things, when thoughtfully designed and altered, can become more intriguing and practical. We will continuously introduce innovative products that provide portable and eco-friendly solutions for our customers.

 

The Transcarton Philosophy

Our first product, AnyFold, epitomizes our core values. Crafted from specially selected paper and uniquely folded, it transforms into a remarkable utility. This product embodies our belief that simple innovation can create wonders. We are committed to developing more products like AnyFold to meet your needs and contribute to environmental conservation.
 
Transcarton is more than just a brand; it's a lifestyle movement. We encourage people to rethink their daily lives, seek innovation, and enhance portability, all while collectively safeguarding our planet.

 

Our Commitment

Our mission is to provide clever and sustainable solutions that make your life more convenient while reducing your environmental impact. Transcarton's products are adaptable to various scenarios, from outdoor camping to indoor fruit and tea breaks, from food containers to storage solutions. Regardless of when or where, we are dedicated to making your life more portable and environmentally friendly.
 
We firmly believe that behind every fold lies endless potential, and true marvels await discovery. This is the essence of our product slogan, "Fold and Go, Wonders to Behold."

Love, Loss, and Legacy:
The Transcarton Story

Starting this journey, I never fully realized AnyFold's pivotal role in my life. It began in 2006 when I moved to Guangzhou and shared an apartment. Accidentally, I discovered the art of folding Transcarton. To unwind, I'd craft these paper wonders from old fashion magazines, quickly making them a part of our lives. They served not only as snack holders but also accompanied us during movie nights and conversations. Over time, I improved my folding techniques, making them nearly three times faster.

In 2012, a significant encounter added a new chapter to this journey. During a date, I swiftly converted a flyer from a street promoter into a Transcarton, using it for meal debris like shrimp shells and fish bones. My journalist girlfriend spontaneously suggested patenting it. Those words ignited a fire within me, leading to three years of work to obtain a personal invention patent, craft the Transcarton emblem, and coin the brand slogan, "A world of convenience, folded in one."

Then there's my beloved grandmother, an essential part of my story. In 2009, I taught her to fold Transcarton. For a decade, she sat, crafting these innovative containers from old magazines, presenting them as heartfelt gifts. In 2019, while celebrating her birthday, she was still folding Transcarton. As I prepared to leave, she said, "I've enjoyed making these all these years because they're incredibly practical!"

Regrettably, in April 2019, I received a call, delivering the news of my grandmother's passing. She had peacefully departed in her sleep, still clutching a Transcarton. At her funeral, I quietly placed two Transcartons that I had crafted beside her, a heartfelt farewell gift. In that moment, I resolved to transform Transcarton into a genuinely practical product, allowing more people to experience the cleanliness and convenience it brings to life. This is my homage to my grandmother, a testament to my love and passion for this product.

— Howard Yan, Founder of Transcarton